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Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

Why Industry Recognition Must Evolve

REALM was built with a singular purpose: to serve the elite real estate advisor operating at the highest level—not just as a top producer, but as a trusted steward of their client’s lifestyle, investments, and legacy.

That calling requires a different standard of excellence. Quality over quantity.

We believe that recognition should reflect the values we want to see more of in this business: integrity, generosity, global thinking, and collaborative leadership. As the industry continues to shift—from brokerage-first to advisor-first, from volume to value—we must celebrate the individuals and partners who are rising to that challenge.

The CROWN Awards represent this evolution. Each award category reflects a dimension of what it means to lead today—not alone, but alongside a network of peers who believe in raising the bar together.

The Power of the REALM Network

With over 550 top-producing advisors in 14 countries, REALM is not a traditional network—it’s a curated ecosystem. Members represent over 100 luxury brands and have collectively contributed to more than $9 billion in collaborative real estate activity this year alone.

Through our proprietary Lifestyle & Wealth Intelligence platform, members access more than just data—they access each other. And that access has redefined the way high-net-worth clients are served, properties are matched, and referrals are earned.

In a space where competition often overshadows connection, REALM members are choosing the opposite: collaboration at the highest level.

“His gift lies not just in photography, but in translating the heart of an experience into timeless visuals. REALM could not have chosen a better creative partner to elevate the storytelling of the Collective.”

A celebrated name within the real estate industry and its marquee best events, AJ Canaria is renowned for his ability to capture authentic, emotional narratives through a distinctive, modern lens. With more than a decade of experience photographing the world’s leading real estate events—AJ brings a refined journalistic style and an unparalleled ability to preserve powerful moments with authenticity and artistry.

“Working alongside AJ Canaria for years at Inman Events I’ve seen firsthand his extraordinary ability to capture the spirit of community, leadership, and innovation through his lens. His gift lies not just in photography, but in translating the heart of an experience into timeless visuals. REALM could not have chosen a better creative partner to elevate the storytelling of the Collective.”

– Laura Monroe, Chief Strategy and Innovation Officer, REALM

At REALM, where human connection and storytelling are at the heart of everything we do, AJ’s vision perfectly aligns with our mission to celebrate leadership without limits.

Throughout the 2025 Collective, AJ will serve as Creative Director for visual storytelling—curating editorial photography, lifestyle content, brand portraits, and immersive event coverage designed to elevate the member experience to new heights.

We could not be more honored to welcome AJ and his team into the REALM family as we set a new standard for creativity, connection, and community.

Learn more about AJ Canaria Creative Services at ajcan.com

“With almost three decades of luxury real estate experience in Telluride, I can clearly see that this is the start of a new chapter in our market.”

A New Chapter in Telluride: Luxury Mountain Living Reaches New Heights WITH FOUR SEASONS ARRIVAL

Even as it continues to rise as one of the most desirable mountain destinations in the world, Telluride still feels like a well-kept secret. The historic town is nestled in a box canyon surrounded by the famed soaring peaks of southwest Colorado. It is remote in the best ways, and the expansive grandeur of the landscape offers space for a slower cadence. In a world where life keeps getting faster, Telluride seems to help stretch time a bit.

Working in this premier luxury second home market, my clients come from all parts of the country. And, with each new ultra-high-net-worth client I meet, I hear the same refrain: life is busy. Everyone is searching for time – time to breathe, time to play, and especially time to enjoy the ones they love.

I am grateful for the life I have built here and for the ability to share this special place with others who appreciate all that our exclusive community has to offer. Telluride is a real town with heart and soul, filled with hard-working people who prioritize their quality of life.

Our luxury real estate market, like many prestigious vacation towns, absorbed an influx of affluent buyers hunting for refuge after 2020, spurred by the ability to work remotely along with historically low interest rates. Mountain luxury markets surged, plateaued, and are now trying to find their footing again.

Telluride’s Luxury Market Evolution

Real estate brokers will tell you: real estate is local. Markets are not uniform across the board, and they can move in different directions over certain time periods. And, while many other resort towns are now just consolidating gains from the recent boom, Telluride is entering an unprecedented new chapter in luxury mountain living.

The upcoming Four Seasons Resort and Residences, slated to break ground this year, promises to be the most transformative development the town has seen since the construction of the Madeline Hotel over 15 years ago.

With almost three decades of luxury real estate experience in Telluride, I can clearly see that this is the start of a new chapter in our market. It is big news and is a catalyst that will move real estate prices in Telluride’s already exclusive market.

FOUR SEASONS EFFECT ON TELLURIDE PROPERTY VALUES

Known for attracting a discerning clientele, the Four Seasons will bring a new level of service, exclusivity, and attention to detail. The Four Seasons’ traveler and investor values privacy, tranquility, and authenticity—qualities Telluride has in abundance.

The Four Seasons’ investment in Telluride is a signal – an important vote of confidence about our market prospects and future property appreciation.

Uncrowded Slopes: Telluride’s Private Ski Experience

For many ski mountains, an unfortunate consequence of the mountain-town real estate boom, coupled with the widespread popularity of the Epic and Ikon passes, was a shift from a near-magical experience of skiing to one that feels more like a lesson in patience, stranded in long lift lines and dodging others on increasingly crowded slopes. This reality has sent some looking for a solution at private ski clubs around the Mountain West.

Luckily, Telluride is different. Telluride has no drive-up traffic. There’s no sprawling suburban base, no highway funneling weekenders into town. It’s not on the way to anywhere else, and that’s what keeps it special. With limited residential development and a lift system designed for far more skiers than it currently serves, Telluride feels like a private ski area. We charge down the slopes and ski right up to the lifts; a wait of more than five minutes will elicit grumbles from locals.

We’re on the cusp of a new level of luxury mountain experience in Telluride, and it’s exciting to welcome those who will appreciate all that we value in Telluride – blue skies, crisp and clean mountain air, bright stars in the night sky, and dramatic mountain vistas that inspire us and remind us of our place in the world and what really matters.

In Telluride, you’ll feel the change. Discover what luxury mountain living is like when you give yourself permission to slow down.

To learn more about Telluride’s exclusive real estate opportunities, visit www.rickfusting.com or call Exclusive Member of REALM Global, Rick Fusting at 970-708-5500.

WEBINAR DETAILS

Date: Thursday, March 27, 2025
Time: 12:00 PM PT / 3:00 PM ET
Location: Zoom Webinar

We’re excited to invite you to attend our upcoming REALM Empower Webinar: The 4Es of Luxury: A Blueprint for Inspiring and Attracting High-Net-Worth Clients. Hosted by Dr. Daniel Langer, CEO & Founder of brand strategy firm Équité and Executive Professor of Luxury Strategy at Pepperdine University.

Dr. Langer will share the 4Es of Luxury—a transformative blueprint designed to help agents adapt, elevate their storytelling, and create client experiences that drive lasting loyalty.

Dr. Langer will discuss:

• The 4Es of Luxury: A powerful framework to help you position yourself as the go-to luxury advisor.
• Attracting Luxury Clients: What high-net-worth buyers and sellers are looking for in today’s market.
• Storytelling That Sells: How to create compelling narratives that drive emotional connection and trust.
• The High-Touch Luxury Experience: Learn how top agents deliver exclusivity, concierge-level service, and lasting client relationships.
• Your Next Step with REALM’s Empower Luxury Course: Continue your journey into luxury real estate with industry-leading education and certification.

Luxury buyers and sellers don’t just choose an agent, they choose an experience, an advisor, and a brand they trust. Learn how to position yourself as their first choice.

Spots are limited. Claim your exclusive spot today!

“REALM is always seeking strategic partnerships that bring extraordinary value to our members. Agent Image is the perfect collaborator, offering bespoke website solutions and expert consultation designed specifically for luxury real estate advisors, teams, and brokerages.”

Why This Partnership Matters

As the real estate industry becomes increasingly global, a powerful digital presence is more important than ever. Through this partnership, REALM members will have the opportunity to:

• Build a world-class digital brand with custom-designed websites tailored for luxury real estate professionals.
• Expand their global reach and connect with high-net-worth buyers through advanced digital marketing strategies.
• Showcase premier developments, branded residences, and luxury investments with visually stunning, high-impact websites.
• Receive expert digital strategy consultation from Agent Image to enhance visibility, engagement, and business growth.

“REALM is always seeking strategic partnerships that bring extraordinary value to our members. Agent Image is the perfect collaborator, offering bespoke website solutions and expert consultation designed specifically for luxury real estate advisors, teams, and brokerages.”– Laura Monroe, Chief Strategy and Innovation Officer, REALM

Elevating Global Real Estate Together

Many of REALM’s top advisors and teams, including Kofi Nartey of GLOBL RED at The REAL Brokerage, and Quiana Watson of Watson Realty Co., already trust Agent Image to power their digital presence. Now, all REALM members can access exclusive branding, website, and marketing solutions designed to take their business to the next level.

“Agent Image has always been committed to helping real estate professionals create impactful digital experiences. Partnering with REALM allows us to connect with the most influential luxury advisors and help them build standout digital brands that attract and engage affluent clientele worldwide.”
– Jon Krabbe, Co-Founder and Senior Managing Partner, Agent Image

What’s Next?

Through this partnership, REALM and Agent Image are redefining the standard for luxury real estate marketing. We’re excited to bring new opportunities, digital innovations, and marketing strategies to our members—helping them stay ahead in an evolving global market.

Want to learn more? Discover how this exclusive partnership can transform your luxury real estate brand. Visit Agent Image x REALM for more details.

“You either make dust or you eat it. And I think REALM is going to be making dust for years to come.”

Tech & Innovation: Leveraging REALM Resources

One of the most exciting aspects of Bob’s REALM experience has been his ability to leverage technology and resources available within the network. Bob credits the REALM Matching Technology as a “silver bullet” for listings. To stand out and connect with potential clients in a unique way, he’s developed what he calls a “preemptive video strike.” By sending personalized videos—featuring either a voiceover or even his own avatar—Bob demonstrates the REALM Matching Technology for a particular property, previewing what’s to come before even meeting in person. It’s a method that’s never failed him.

Transcendence: Pushing Boundaries and Supporting Each Other

When asked about the value of being part of REALM, Bob emphasized that it’s not just about referrals—it’s about expanding opportunities, innovating in creative ways, and securing more listings. He shared his word of the year—transcendence—a word that truly embodies the essence of REALM. REALM has pushed him outside of his comfort zone, and with the support of fellow members, he has found incredible success.

Another “silver bullet” from this call is reflected in the title itself—treating REALM as a verb. It’s all about actively engaging, collaborating, and innovating to stay ahead in a constantly evolving industry. Bob emphasized that not actively utilizing the platform and its network won’t bring results. REALM is about the continuous pursuit of excellence, where members can get better at what they do.

Looking Ahead

Bob’s dedication to REALM and his outlook for the future is bright. “You either make dust or you eat it. And I think REALM is going to be making dust for years to come.” With a focus on collaboration, technology, and continuous improvement, the REALM Team is excited to lead the charge in the industry alongside members like Bob Pennypacker and Tom Janis.

Exclusive to our members: connect with top luxury agents of REALM® like Bob and Tom at our monthly members-only virtual networking events, Member events, the REALM Global Collective event and more. Learn more about membership benefits.

This moment is a call to action for us all—to extend our compassion, leverage our connections, and show unwavering support. Because, together, we are stronger.

In response to this crisis, we’ve created a California Wildfire Resource Center to provide essential information, tools, and support for those affected. We urge you to explore these resources and share them widely within your networks to ensure they reach those who need them most.

What You’ll Find in the Resource Center:

• Evacuation and Housing Options: Information on evacuation shelters, temporary rentals, hotels, and animal shelters.
• Wildfire Relief Fund: Direct financial assistance to those in the area.
• Wildfire Map and Watch Duty App: Real time updates and tracking to stay informed.
• REALM WhatsApp Community: A dedicated space to support and communicate with fellow members.
• And more.

But this effort goes beyond sharing resources—it’s about collective action. As a community, we have the ability to amplify these tools, mobilize our networks, and provide meaningful support to those facing incredible challenges. Every share, every connection, and every gesture of support strengthens the power of our REALM family, bringing relief and hope where it’s needed most.

We also recognize that some of the most valuable resources come from within our community. If you have additional organizations, tools, or insights to share, we encourage you to reach out to us at concierge@realm-global.com. Together, we can expand the reach of these efforts and create a network of support that truly makes an impact.

Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.

Why Holistic Luxury Matters

• Health & Wellness as Priorities: Luxury buyers, especially Gen Z, are seeking homes that promote wellness—think eco-friendly materials, natural lighting, clean air, and features that support mental and physical well-being.
• Longevity & Sustainability: Clients are looking for properties that enhance their quality of life while being sustainable for future generations. This holistic approach sets luxury real estate apart in a competitive market.
• Homes as Extensions of Values: High-net-worth clients increasingly demand properties that align with their personal beliefs around sustainability and wellness.

What You’ll Learn

• Strategies to position yourself as a leader in sustainable luxury.
• Tools like sustainability checklists to highlight wellness and eco-friendly features.
• Ways to showcase how sustainable properties enhance health, values, and long-term investment potential.
• Insight into generational trends, with Gen Z leading the shift toward holistic, value-driven luxury.

REALM Empower presented by Équité

REALM Empower, presented by Équité, in an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

“If there’s one takeaway you get from this, it’s not just about putting...