ALC - TCS

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

I am sure that you have all heard the saying “The Little Things Add Up”.  No matter what area of life you think about this saying holds true.  Customer service is no exception.

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Now that the New Year is here you may be have your 2010 marketing plan on your mind.  We hope that internet marketing is part of that plan and social media is on the top of that list.  Social media will have many positive effects on your marketing strategy from improved customer service to getting your website showing up higher on Google search results.

The holiday season is upon us and there is no more important time to prepare your employees to handle any situation that may arise. Customers are a bit more stressed this time of year and can be especially reactive to a bad customer service experience. You cannot do enough to plan ahead and prepare your employees to prevent a situation before it starts.

The internet is continuously making it easier to both access, and promulgate information.  The costs of communicating and sharing one’s ideas, thoughts, feelings, opinions, and experiences have never been lower; all that’s required is desire, a computer, and an internet connection.  And with further advances in communication technology, this trend is only likely to continue. 

To succeed, you must know the market you are a part of. Part of that market is your competition. Do you truly know how you stack up against them? Knowing your competition should be a key ingredient of your market strategy. Most think of “knowing” their competition simply as “I sell x tire for this price and they sell the same tire for that price.” While price shopping is necessary, it should only be a portion of your overall strategy. Below are some questions to ask yourself before you feel comfortable that you “know” your competition.

I just spent a great business building week at SEMA.  We had more interest than ever before in our suite of solutions and in just the few days since we have been back, have already brought on many new customers due to the great efforts of our staff.