ALC - TCS

Busy seasons come and go, and the periods in between are valuable opportunities to strategize for the future and proactively implement problem-solving systems. Earlier this year, we shared three tips to digitalize the customer experience, and now we want to focus on digital tools that can help you future-proof your service department specifically.

Do you have a plan to connect with fast-moving online shoppers? We endorse the classics – phone and email – though we will acknowledge that they leave gaps in your availability. Missed phone calls and delayed email responses could result in lost leads.

Dealers who want to connect with qualified online leads can do so with an active Facebook business page. Why? Because Facebook is one of the most heavily trafficked social media platforms, and it offers valuable targeting capabilities for businesses.

87% of shoppers start their buying journey with an online search to identify their tire service options and research which shop best meets their needs. The tire and wheel industry is no exception – consumers are more likely to select a dealership that has a strong digital presence. Why? Because they can determine even before they visit the store if that dealership offers the brands, services, financing and customer care that they are looking for.

In compliance with shifting customer expectations, TCS wants to help dealers like you make the transition from traditional to digitalized customer service. We have prepared a list of three places to start. These suggestions aren’t just for the benefit of your customers一they also make business easier for you and your team. By digitalizing your brand presence and in-store processes, you can simplify your daily workflow, increase the speed and accuracy of your services and boost shop traffic and revenue.

Google’s been making some big changes lately, and they can help you reach more local customers if you play your cards right! Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. As a result, Google wants to provide the most relevant local results for search queries.

If you’re not spending at least a small part of your marketing budget to advertise on social media, you could be missing out on valuable leads. Social media is increasingly pay-to-play. Creating a few posts each week about your products and sales doesn’t cut it anymore – you need to invest a segment of your marketing budget into your social media presence to see a strong ROI.

(Cookeville, TN, Wednesday, November 13, 2013)

(Cookeville, TN, February 22, 2012)