ALC - TCS

Do you have a plan to connect with fast-moving online shoppers? We endorse the classics – phone and email – though we will acknowledge that they leave gaps in your availability. Missed phone calls and delayed email responses could result in lost leads.

In compliance with shifting customer expectations, TCS wants to help dealers like you make the transition from traditional to digitalized customer service. We have prepared a list of three places to start. These suggestions aren’t just for the benefit of your customers一they also make business easier for you and your team. By digitalizing your brand presence and in-store processes, you can simplify your daily workflow, increase the speed and accuracy of your services and boost shop traffic and revenue.

If you’re not spending at least a small part of your marketing budget to advertise on social media, you could be missing out on valuable leads. Social media is increasingly pay-to-play. Creating a few posts each week about your products and sales doesn’t cut it anymore – you need to invest a segment of your marketing budget into your social media presence to see a strong ROI.

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value your customers by joining the conversation and making it right.

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Now that the New Year is here you may be have your 2010 marketing plan on your mind.  We hope that internet marketing is part of that plan and social media is on the top of that list.  Social media will have many positive effects on your marketing strategy from improved customer service to getting your website showing up higher on Google search results.