ALC - TCS

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

As Tire Power users, we all have done it.  We need to enter a customer transaction, only to not be able to find the customer’s name.  We think they are in there, but why can’t we find their name?  Is the name in the database misspelled, an extra space inserted, or does it have an extra letter which is making the search not work correctly?  This can be frustrating and a little embarrassing, especially if the customer is right in front of you.  Over the years I have heard and seen some pretty good tips to help you find that customer, such as using a phone number look up, or first name look up, but one of the most underused and powerful searches you can use to find an elusive customer in your database is the % sign lookup.

We were pleased to notice TIREMAX, a multi-store chain based out of Conroe, TX, and a long time Tire Power Software user, were featured in a very nice article in the March 10^th issue of the TireBusiness.Com on-line publication.  TIREMAX has now begun franchising its retail concept across the nation, so their expansion efforts were highlighted in this article.  Good job TIREMAX, and congratulations from all of us here at TCS.  Follow the link below for the full article…

Our Tire Power software has tremendous reporting capabilities and hopefully you are taking advantage of those features. Remember, after running the reports and financial...

Most business owners are great at casting a vision or seeing the big picture. This is a great asset to their company as it gives their employees direction and motivation. So how does Tire Power Software play into the big picture? Or maybe a better question is, how do you get to the big picture? The answer…one report at a time.  Many Tire Power Software customers have yet to realize the full potential of the software. I have talked with several customers recently who have said, the more they use the software, the more they find it will do for them.  They feel it will enable them to be more efficient and improve their bottom line.

We are pleased to see one of our own TCS customers, Mr. Scott Beasley, owner of Duncan Tire Company in Dublin, GA, was awarded the prestigious 2009 Tire Dealer Humanitarian Award.  Presented by Tire Business, a long time tire industry publication owned by Crain Communications Inc., Mr. Beasley was recognized for his humanitarian service in the community.  In part, the article stated “He’s the role model that every man needs to be. From his family involvement to business to community, he’s the ideal role model”.   It has been our pleasure to work with Scott and Duncan Tire for a few years now, so no one here at TCS was surprised he won this award.  Congratulations Scott.  For the full article, follow the link below.

I wanted to throw out a quick mention regarding an article in February’s edition of Modern Tire Dealer.  Roger Porter of Porter’s Tire Stores, a growing 4 store chain in east Tennessee, and one of our very own Tire Power users, was interviewed in an article regarding his views of the use of software in today’s modern tire dealership and what is the most important functionality provided by the software.  Here is some of what he had to say…. “With multiple stores, you need “the ability to track what goes on at each store,” says Porter. “Even from my home, I can log on and monitor exactly what’s going on.  It’s a system of checks and balances that begins with the point of sale.”  It is great to see one of our customers gain the recognition they deserve from the industry, and to get a chance for us here at TCS to see the positive impact our product has on someone’s business.  For more of Roger’s comments, and for the full article, follow this link….

One of the things which set an efficient “Super User” apart from an average user of Tire Power software is knowing your software’s windows and features.  Being able to quickly find pertinent information on the window makes your job easier and helps you serve the customer better.  For example, if a user is on the ‘View Customer History’ window, and wishes to see which mechanic was assigned to a particular job on a particular invoice, you can find it very quickly if you take the time to learn your software’s windows.

I am sure that you have all heard the saying “The Little Things Add Up”.  No matter what area of life you think about this saying holds true.  Customer service is no exception.