ALC - InteractRV

Timing is everything when it comes to RV sales. You can give your potential customers all the resources, information and access to skilled sales reps they need to make...

As retail continues to shift online, search engine optimization (SEO) is becoming an integral part of every successful marketing strategy and a big reason why shoppers...

Consumer demand isn’t always consistent. Fluctuating buying trends, global financial dynamics, and other influences have a big impact on the economics of running a dealership, resulting in times of both boom and bust for your business.    During times of diminished interest when consumers are less inclined to buy, you have two choices. You can wait out the downturn and hope that the situation improves, or you can take matters into your own hands and turn up the marketing intensity to give shoppers more reasons to buy.    With digital marketing , you don’t have to take the passive approach—relying on your website and word of mouth alone to bring customers back. You can take control of consumer demand to maintain sales and reach your revenue goals.   This article will help you identify and prioritize your marketing needs in an ever-changing and inconsistent market. It will outline ways you can reach, re-engage, and convert shoppers to keep consumer demand more consistent through the following topics:    

• The Basics of Digital Marketing 
• Finding the Best Digital Marketing Strategy for Your Dealership  
• Digital Marketing Strategies  
• Search Engine Optimization 
• Search Engine Marketing  
• Social Media Marketing  
• Targeted Digital Advertising 
• Automated Email Marketing 

 

The Basics of Digital Marketing 

The google bohemith is at it again and once more they are making a HUGE shift in how they rank your website. What does this mean for your dealership?      

Is someone telling you that getting links to your website from other websites (aka backlinks) is no longer necessary, a waste of time and money?

SEO isn’t just about getting a single keyword ranked well on a particular search engine any longer.  We still strive for that, but the whole process and scope of SEO is much larger now.  Beginning to understand this shift in SEO is critical to long term success with your RV Dealership website and online marketing strategy.

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Focus on changes for PPC w/ call to action to allow us to help or hone up on skills internally.

After reviewing a few options on how to get resumes attached to the employment application process there are a couple of options… 1. Customize the Code: we could...

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