ALC - InteractRV

 

It seems to happen every 6 months or so … a RV dealer will come to us all fired up over some keyword phrases that their website didn't rank for when they typed them into Google.  Typically, the keywods are generic like 'rvs colorado' or 'used rvs', but from the dealer's perspective they feel they should rank in the top 5 or at least the first page for those keywords.  So, we spend a few hours on the phone over a couple of days and send multiple emails back and forth laying out a plan for what it will take to accomplish what they feel is important to them.

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I know that in business survival mode the grass can look a lot greener on the other side especially when there is a seemingly monthly expense reduction.  However, there are very few times in life that I’ve gotten the same or more for less over the long haul.  While the grass may look greener it’s important to ask why does it look that way?  Is it because a lot of time and effort goes into keeping it green (fertilizing, thatching, re-seeding)  or is it because someone painted it green?

I received a phone call late this afternoon from one of our dealer/clients telling me about a wild phone conversation one of his salespersons just had with a web lead.

When you go shopping online how frustrating is it when so many websites look the same and seem to have similar offerings and you find it hard to make a choice or you just can't find what you are looking for?

When you put a RV you have in inventory on your website the goal is that many potential buyers will come to your website and see that RV. The longer that particular RV...

What is email marketing?