Last week we analyzed dynamic search ads to help get your 2019 budget planning off on the right foot. Today we’ll look at the other side of the coin and dive into...
In weeks past we’ve discussed
dynamic search and
display
ads to help you stay up-to-date on the latest digital trends and buzz-words. Today we’ll depart from paid ads and turn our attention to search engine optimization (SEO) and one of its hot-button approaches, blogging. These days SEO
is content marketing. You can’t do SEO without content. No content? No rankings. And
blogging is the cornerstone of good content development. Here are 3 big ways it plays a vital role …
More opportunities to rank and drive traffic. Each new blog post on your site creates a new page for Google to index and rank. And if you’ve done your keyword research, it could mean big traffic increases.
More opportunities for hard-to-earn back-links. Link equity (links passing authority from page-to-page) still very much matters, and if all your site has is inventory pages, what content of yours would external sites ever want to link to?
Connect with your audience. If you could buy from a dealer whose site has fresh and helpful content (e.g. an active blog) with tips, product reviews, etc. or one whose site appears to not have been updated in the last decade, who would you trust? It’s clear who Google would view more favorably!
Source: Google Analytics
Prove it
We’ve been helping many dealers with their blogging efforts for years, and it’s paid off. Here are two of many examples of huge increases in year-over-year traffic to dealers’ sites via entrances through their blogs … Source: Google Analytics