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You want to grow your medical practice, but you’re not sure where to start. The first thought that’s crossed your mind is likely finding a firm to handle your marketing and growth efforts for you, but there are hundreds of marketing agencies in your area alone, much less across the country, who can successfully take on your needs.
Launching a new website can be a vital part of your business’s success. There can be many reasons for wanting to launch or relaunch a new website. Maybe your brand vision has changed and you need an updated website to go along with your new branding. Or maybe you are designing a website for the first time. Whatever the reason, once you’ve decided to pull the trigger on a new site, you may be wondering, how to prepare for a successful website launch?
With other small businesses spending thousands of dollars per month on paid advertising, you may be wondering if paid ads can benefit your medical practice. While medical practices offer a unique digital advertising challenge your practice can still greatly benefit from paid ads. As a medical practice with a strong client base, online ads may have you asking if a paid advertisement is worth it?
If you’re a dentist or other medical practice wanting to grow, you may be aware of traditional advertising practices used to entice certain people to try out a cosmetic procedure or to simply remind them to come in for a regular checkup. With people spending increasing amounts of their day online, however, these methods have their limits. A modern approach to advertising and growth almost always involved paid online advertising in some form, depending on your ability to invest in dental ads.
When people begin taking the steps to schedule a consultation about a procedure or medical spa treatment they’re interested in, nearly three out of four of them choose to research the practice and/or the physician in charge through reading online reviews. And while many take the time to fully read through reviews, others may be turned away by anything less than four stars. After all, if the rating implies that you’re not satisfying at least that proportion of your patients, why would others take the risk?
On July 3, 2023, Google will no longer record data to websites using Google Universal Analytics and instead shift all tracking to Google Analytics 4. What does this mean for your medical practice and your marketing efforts? We’re here to help.
If you’re aware of the basics of search engine optimization, you know that the gold standard for any given piece of content or website is ranking in the top spot in Google, the most-used search engine out there. However, getting to that high rank isn’t up to you; Google’s technology utilizes highly complicated algorithms to sort out content that should theoretically be the best results for you based on where you are, what you searched, and what other people have found helpful.
It may seem like ages have passed since you signed up for your first email newsletter – at the time it felt novel and high-value, but now your inbox is so cluttered with junk it’s starting to look like, well, maybe your actual mailbox.
If you haven’t updated your website in years, it’s probably time to make some changes. A modern, SEO-friendly website is key to attracting new customers or patients and making sure people can find you in a Google search.
Today, text messaging is more popular than ever and is even surpassing the popularity of traditional phone calls. This rings true with casual communication, as well as when it comes to organizations connecting with their customers. For healthcare practices, text messaging gives patients a more convenient way to stay connected with the office. Read on to learn more about the best practices when it comes to text messaging for your healthcare practice to optimize patient satisfaction.