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Growing your practice involves bringing in new clients while keeping the ones you have. Customer retention is based on customer loyalty, which leads to referrals and news of your business spreading by word-of-mouth. Here are seven ways to boost customer retention and earn yourself some free marketing.
When people begin taking the steps to schedule a consultation about a procedure or medical spa treatment they’re interested in, nearly three out of four of them choose to research the practice and/or the physician in charge through reading online reviews. And while many take the time to fully read through reviews, others may be turned away by anything less than four stars. After all, if the rating implies that you’re not satisfying at least that proportion of your patients, why would others take the risk?
These days, all of us probably rely on online reviews when we’re choosing a new restaurant, researching a larger purchase, or looking for the best place to shop. As a medical practice, your prospective patients’ process is no different when they are looking for a new doctor, dentist, or surgeon. There are countless websites where patients can leave reviews, so part of your reputation management strategy has to be choosing the platforms you should focus on most. Here are some considerations to have in mind, as well as our marketing specialists’ most basic recommendations for gathering new reviews.
Your potential new patients are already reading reviews online to decide whether to schedule their first appointment. Your online reputation is everything, and negative reviews can give new patients the wrong impression of your practice. DLM offers reputation management for medical practices so you can show the public that you provide excellent care and your current patients would recommend you.
Online reviews can sell your practice for you, but only if you’re paying attention.