Over the past several years, Transparent Partners have helped clients evaluate and select CDPs to me...
Welcome to the April edition of Transparently Speaking, our opportunity to openly share some thought...
Consumer data privacy laws have officially arrived in the U.S. In fact, Gartner believes that “by 20...
Written in partnership with Measured, a leading provider of incrementality testing and media optimiz...
Marketing measurement is hard. Good marketing measurement is really hard. A recent Deloitte Digital ...
Welcome to your March newsletter from Transparent Partners! Spring arrives this month bringing us wa...
The current programmatic space is a closed box. The biddable media space has been ever evolving and ...
Written in partnership with Rockerbox, a marketing attribution platform for data-driven decisioning ...
Challenges You have found yourself at a crossroads when it comes to your marketing technology. The e...
The CDP space is getting more complicated. The CDP landscape has always been a complicated space, an...