In today’s business environment, there has been an unprecedented upsurge of marketing data available...
Traditional Business Intelligence (BI), the time-honored cornerstone of data-informed strategy, is o...
Programmatic has been the dominant form of buying and placing digital advertising since the 2000s. I...
Retail Media Networks… ever heard of it? Retail Media Networks, or “RMNs”, are all anyone can talk a...
Navigating the Programmatic Acronym Jungle DSP, SSP, ROI … Oh my! Do you ever feel like you’re drown...
Welcome to the April edition of Transparently Speaking, our opportunity to openly share some thought...
Written in partnership with Measured, a leading provider of incrementality testing and media optimiz...
Marketing measurement is hard. Good marketing measurement is really hard. A recent Deloitte Digital ...
The current programmatic space is a closed box. The biddable media space has been ever evolving and ...
Written in partnership with Rockerbox, a marketing attribution platform for data-driven decisioning ...