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Continuous Marketing Mix Modeling (MMM) operates as a Software as a Service (SaaS) solution as a close to real-time tool to measure marketing performance and forecast selected business KPIs (most often sales). For agencies it serves as an anchor measurement providing a zero starting point, supports target setting and strategic planning process, and offers directional guidance from a business case perspective. Without continuous MMM, agencies often only have isolated studies, snapshots from one particular moment, with no chance of seeing the full business impact soon after the action. A continuous approach allows agencies to see where they are today and to set targets from annual to weekly levels, acting as a roadmap for their marketing efforts.

Sellforte, a leading Marketing Mix Modeling (MMM) provider for E-commerce and Retail, is now an official badged Meta Business Partner for Measurement.

At the heart of Sellforte's ethos is our unwavering commitment to providing tangible benefits to our clients. This commitment isn't just the driving force behind why customers choose our services; it's the core reason they continue to partner with us. Every member of our team, collectively known as Sellforteans, contributes significantly to this endeavor.

Nowadays, understanding the impact of your strategies is crucial for success. Marketing Mix Modeling (MMM) has emerged as a powerful tool for marketers to measure the effectiveness of their marketing activities. However, the granularity at which you model your data can make a significant difference in modeling quality. Here's why you should consider using daily instead of weekly level data in your MMM.

Welcome to the third part of our blog series on Marketing Mix Modeling (MMM) for marketing agencies, where we delve into the fascinating world of Marketing Dashboards and their pivotal role the way media impact and effectiveness is measured and tracked.

Welcome back to the second part of our blog series on Marketing Mix Modeling (MMM) and its transformative impact on marketing agencies. In Part 1 , we explored the foundational principles of MMM and how agencies can align with client goals, refine strategies, and harness the insights derived from MMM.

Welcome back to the second part of our blog series on Marketing Mix Modeling (MMM) and its transformative impact on marketing agencies. In Part 1 , we explored the foundational principles of MMM and how agencies can align with client goals, refine strategies, and harness the insights derived from MMM.

In the first part of our series on Agency Marketing Mix Modeling (MMM), we'll explore how MMM platforms can be a game-changer for marketing agencies, enabling them to offer an additional dimension to their portfolio and provide clients with a deeper understanding of how marketing impacts sales, ultimately setting them apart in the competitive world of marketing services.

In the first part of our series on Agency Marketing Mix Modeling (MMM), we'll explore how MMM platforms can be a game-changer for marketing agencies, enabling them to offer an additional dimension to their portfolio and provide clients with a deeper understanding of how marketing impacts sales, ultimately setting them apart in the competitive world of marketing services.

In the bustling digital marketplace, influencer marketing has emerged as a vital channel, especially for e-commerce cosmetic stores. As these online beauty brands fight for the attention of consumers, influencers play a pivotal role in shaping purchasing decisions and building brand loyalty by appealing to their fans. But, with the multifaceted nature of online marketing, how can brands precisely determine the impact of their influencer collaborations?