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Paul Arpikari Carmen Bozga Eeva Karhu Mari Leväjärvi Harri Junttari

Media Optimization: How marketing agency can use MMM platform for media planning?

Welcome back to the second part of our blog series on Marketing Mix Modeling (MMM) and its transformative impact on marketing agencies. In Part 1 , we explored the foundational principles of MMM and how agencies can align with client goals, refine strategies, and harness the insights derived from MMM.

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Media Optimization: How marketing agency can use MMM platform for media planning?

Welcome back to the second part of our blog series on Marketing Mix Modeling (MMM) and its transformative impact on marketing agencies. In Part 1 , we explored the foundational principles of MMM and how agencies can align with client goals, refine strategies, and harness the insights derived from MMM.

Read More

How can marketing agencies use MMM for media planning? Part 1

In the first part of our series on Agency Marketing Mix Modeling (MMM), we'll explore how MMM platforms can be a game-changer for marketing agencies, enabling them to offer an additional dimension to their portfolio and provide clients with a deeper understanding of how marketing impacts sales, ultimately setting them apart in the competitive world of marketing services.

Read More

How can marketing agencies use MMM for media planning? Part 1

In the first part of our series on Agency Marketing Mix Modeling (MMM), we'll explore how MMM platforms can be a game-changer for marketing agencies, enabling them to offer an additional dimension to their portfolio and provide clients with a deeper understanding of how marketing impacts sales, ultimately setting them apart in the competitive world of marketing services.

Read More