How to track Influencer Marketing performance with MMM
In the bustling digital marketplace, influencer marketing has emerged as a vital channel, especially for e-commerce cosmetic stores. As these online beauty brands fight for the attention of consumers, influencers play a pivotal role in shaping purchasing decisions and building brand loyalty by appealing to their fans. But, with the multifaceted nature of online marketing, how can brands precisely determine the impact of their influencer collaborations?