cjnams

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your brand. According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase.

Love is in the air and the moment is yours for the taking. You’ve got your game planned out and engines revving to go, but how do you know you’re making the right moves?

3 Ways Crazy Sports Fans Transform Brand Engagement

Ambassador is based in Detroit, so as you can imagine the majority of our staff are avid Detroit Tiger’s fans. So when our home team swept the New York Yankees [in 2012] to secure a spot in the World Series, celebration ensued.

Like a churning customer base, brand ambassador disengagement is a significant concern for your business. It is far from inevitable, though. Disengaged ambassadors can be effectively brought back to active status…with the right strategies.

Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to help you reap the full benefits. While marketing has always been about communicating with customers, social marketing is actually a two-way conversation. This brings up an interesting question: What does your brand sound like to real people?

“Many men go fishing all of their lives without knowing that it is not fish they are after.”

It’s widely accepted among dog trainers that the most effective and humane way to train a dog is through positive reinforcement. Basically, it means you reward the animal’s behavior that you want to see repeated and ignore the behavior you don’t.

With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.

Social media has always been about engagement. It’s a place where conversations, networking and relationship building flourish. Unfortunately for business, this is difficult to scale. So many succumb to using the platform strictly for racking up fans and blasting promotions.