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Social Validation is the Key to Amplifying Your Customer Base

Social validation is one of the greatest motivators in our daily lives. According to Maslow’s hierarchy of needs, once our basic physical and safety needs are met, the next set of needs includes a sense of belonging and love, followed immediately by esteem needs — things like status and respect. Both groups tie directly into the concept of validation from one’s social group.

Attract, Convert, Close, Delight and Then What?

Attract, Convert, Close, Delight. If you are an inbound marketer this is your mantra. Tell me truthfully, do you spend an equal amount of time nurturing customers in each stage? Most of the marketers I talk to tell me that they spend less and less time as they move through the stages of the inbound methodology.

Now is the Perfect Time to Get Your Customers to Sell for You

Today’s consumer lives across a multitude of digital networks. In these networks people are sharing more about brands, people, products and places they like, love and hate. An increasing number of people are growing their social capital and their influence by sharing information, and recommending businesses online. All of this sharing is more than chatter in the ether. Earning a positive recommendation is the equivalent of getting your customers to sell for you.

Hacking the Endowment Effect

Loss Aversion, Scarcity, & Customer Acquisition

Create a Monster Inbound Marketing Strategy in 7 Easy Steps

Any marketer worth their salt knows you must have a powerful and highly effective inbound marketing strategy to be successful. In fact, as of the beginning of this year, 60% of businesses had adopted some type of inbound marketing as part of their overall strategy. Hubspot found that inbound marketing generates 54% more leads than traditional outbound efforts.

At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys encourage responders to select a numeric rating for how likely they are to recommend a company’s product or service to friends or colleagues. Responders who answer with a 0 – 6 are listed as “detractors,” 7 – 8 are “passives,” and 9 – 10 are called “promoters.”

Among the chill of cold calls and flurry of follow-up emails, nothing quite compares to the warm, fuzzy feeling of solidifying a beneficial customer relationship. It takes time to transform a lovely lead into a lifetime customer, so brands must prioritize great customer relationships.

Net Promoter Score and referral marketing work hand-in-hand to take your business to the next level. We’ve broken down the key points you should know about each, and how they work together to increase your revenue.

Social media is all about creating a community around the brand you’ve worked so hard to build. It’s where your greatest advocates reside and where you can find many of your most loyal customers. Referral marketing is all about tapping into those consumers that are willing to recommend your company. Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to find brand ambassadors that are willing to help you grow your business.

Your company makes wonderful products that are expertly researched and developed to fill a gap in the market. You have a success team equipped with technology that ensures reliable and accountable customer service. Your marketing team is churning out resonant content that builds buzz among interested buyers and repeat customers. But, for some reason, you still don’t have a good grasp on your loyal customers and they aren’t responding well to the perks that you offer.