Introducing Communication Co-Pilot: Email Engagements, Reimagined Inside Ambassador
Ambassador’s Communication Co-Pilot is here—and it’s changing the way brands connect with customers. Now, you can build customized emails directly inside the...
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Customer Advocacy
Ambassador’s SalesForce Managed Package (Detail)
Finally, a Salesforce Managed Package That Works Where Your Teams Actually Do
At Ambassador, we understand that customer-led growth doesn’t start in your...
How the Hunger Games Changed Online Marketing Forever
It’s hard to be an Internet marketer nowadays; everyone wants to know what you’re selling, but no one wants to be told what to buy. As a consumer, it is much easier to respect the opinion of friends than trust the reviews of the business itself; and so went the thought process of the promotional campaign behind the film, The Hunger Games.
Social Customer Service (Infographic)
When it comes to managing relationships with customers, many businesses have neglected a great opportunity: Customer service . . . through social media! As the number of customers expecting to receive “social customer service” continues to rise, it’s important that brands are listening, because its well worth your time.
3 Ways to Build Brand Loyalty via Social Customer Service
You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers and your brand, as well as the ability to provide value to your social media community.
4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There
4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There
Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, determination, and an accurate understanding of the key metrics driving the success of your brand (or empire).
The Word-of-Mouth Marketing Benefits That Matter
When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people trust recommendations from friends and family more than all other forms of marketing. The same study found that less than half of all customers consider traditional paid advertising to be credible—that’s a decrease of more than 20% since 2009!
Is Social Media Customer Service Relevant for B2B Brands?
A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I book tickets online? Et cetera. However, B2B customers are people too. Despite a longer and more complex lead-to-sale time, they also expect a strong customer service infrastructure from B2B brands.
REFERRAL MARKETING: The Primary Use Cases
Referral Marketing: The Primary Use Cases
We believe there are three primary use cases for referral marketing software. However, there are a number of ways that you can use referral software to track, incentivize conversions, and increase referrals and revenue.
4 Social Media Myths That Are Holding You Back
4 Social Media Myths That Are Holding You Back
Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe. In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool. Here are 4 social media myths to watch out for.