When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people trust recommendations from friends and family more than all other forms of marketing. The same study found that less than half of all customers consider traditional paid advertising to be credible—that’s a decrease of more than 20% since 2009!
Does integrating social media into your emails really make a difference? After all, most people read their emails on Gmail or Outlook, not Facebook; so what can change just by bringing traditional email marketing online?
Ecommerce is booming for both enterprise and SMBs alike. In 2012, 88.1% of US Internet users will browse or research products online and a staggering 154.6 million will make an online purchase.
We all know the volume of activity on the Internet, be it social sharing or otherwise, is astounding—but, what about the pace?
What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good effort! But this isn’t the ’90s. In 2013, email marketing is an essential part of not only romance, but also referral marketing strategies.
A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I book tickets online? Et cetera. However, B2B customers are people too. Despite a longer and more complex lead-to-sale time, they also expect a strong customer service infrastructure from B2B brands.
Jon Henshaw isn’t exactly sure how he got here — an SEO expert with a background in human development and a master’s degree in counseling psychology. Oh, not to mention he’s a wild-eyed entrepreneur and co-founder of Nashville-based online marketing platform Raven. So how did he get here? How did he become an expert in search engine marketing? The same way anybody gets anywhere these days—pretty much by accident.
We believe there are three primary use cases for referral marketing software. However, there are a number of ways that you can use referral software to track, incentivize conversions, and increase referrals and revenue.
Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe. In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool. Here are 4 social media myths to watch out for.
There’s no doubt about it – 2014 is set to be another explosive year for social media marketing, particularly for businesses. It’s always good practice to make some strategic forecasts and predictions in each area of your marketing plan. This can help you better hone your strategy to help you achieve and exceed your goals for the coming year. Here are some of our predictions for what we believe social media has in store for business in 2014.