Building brand awareness involves… well, you know the drill. Producing quality content, being active and engaging on social media, sending out email newsletters to the masses… lather, rinse, repeat.
More and more companies are generating real revenue from referral marketing and affiliate marketing channels. To maximize their effectiveness, though, it’s important to understand how the two are different, and create specific plans for each. To create an effective strategy for a word-of-mouth campaign, it’s helpful to understand the motivations of both affiliates and ambassadors.
Social validation is one of the greatest motivators in our daily lives. According to Maslow’s hierarchy of needs, once our basic physical and safety needs are met, the next set of needs includes a sense of belonging and love, followed immediately by esteem needs — things like status and respect. Both groups tie directly into the concept of validation from one’s social group.
Attract, Convert, Close, Delight. If you are an inbound marketer this is your mantra. Tell me truthfully, do you spend an equal amount of time nurturing customers in each stage? Most of the marketers I talk to tell me that they spend less and less time as they move through the stages of the inbound methodology.
Americans spend an average of 158 minutes on their mobile devices everyday. That’s more than 15% of their time awake. Perhaps more surprising, 75% say they bring their phones into the bathroom, and another 15% admit to answering their phones during sex. In other words, people love their mobile devices.
If you’re looking for a way to reach more customers, there’s no doubt about it. Social media is the way to go. Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017.
In March 2014, researchers found that an average of 67.91% of online shoppers abandon their carts.
Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, especially given the fact that just about anyone can share information – many times about topics they’re not nearly qualified to talk about. The subject of content marketing is no exception.
One of the most important components of any marketing campaign – whether it’s email marketing, mobile, social media or traditional offline methods – is a clear and powerful call to action.
Every day more and more businesses take up the challenge of social media marketing, but many forget a crucial component for success: identifying the correct channels in which to invest.