brg maia

A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent¹.

Most corporations are aware of the positive impacts of CSR and have already implemented these practices into their business. However, there is still a lot that can be done to incorporate key audiences, including employees, customers and other stakeholders, and build brand reputation. It’s imperative for companies to not only have CSR programs, but communicate the values and achievements of these efforts.

Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear about the many great campaigns that are centered around doing good. A few of the most memorable were Jockey Being Family, Safe Kids Worldwide, and Zappos & Best Friends Animal Society.