brg maia

Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users.

It’s “back to school” time for kids and adults alike. We kicked off back-to school in New York City with EveryoneOn’s event at M.S. 258 in Harlem with 18 students. Mayor Bloomberg, along with U.S. Department of Education, and Knick’s former guard John Starks were on hand to talk about the importance of Internet access at home for homework and future success. Congrats to EveryoneOn for a great partner event and getting kids connected.

Have you ever downloaded a fitness tracker, food journal, sleep aid or health monitoring application on your smartphone? If so, you’re among the 19% of mobile users in the US who has done so. It is estimated that by 2017, 50% of mobile users will be using mHealth applications like these.

During our latest internal Lunch and Learn session, Senior Vice President Shannon McDaniel led a discussion about national media campaigns. As he was digging in, he paused to share some excuses agencies often make that BRG clients will never hear after a media campaign. They were too good not to share.

Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every brand requires a unique approach.

If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?

We try not to use this blog to brag, but today we’re making an exception. We’re thrilled to share that Heart Rhythm Society and BRG won a Silver Anvil for greatness in Multicultural Public Relations from the Public Relations Society of America for the “Arrest the Risk” Sudden Cardiac Arrest Awareness Campaign.