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Before you start your rant about the inappropriateness of including diversity recruiting in the same sentence as horror films, or start laughing because the juxtaposition completely mirrors your experience, hear me out.
Back in the 1950’s, product marketers created print ads that ran in newspapers and magazines. Then when they discovered television as a more persuasive advertising medium, everything changed and consumer advertising exploded. A similar phenomenon is happening now in employer branding.
We had the pleasure of sitting down with director, documentarian, and actor Nat Swyer to discuss the best tips for getting employees comfortable on camera. You can watch the recording below or read on to find out Nat’s tips.
How often do you think candidates are scammed? And how many different employment scams do you think there are?
Are you trying to hire a software engineer? Does your outreach look something like this?
By Maury Hanigan
Staged and stock images hurt your reputation rather than help it.
We didn’t quite ask for it, but the year 2020 has demanded recruiting in all forms to radically change. Included in that, of course, is college campus recruiting. While college and universities will have varied approaches during the 2021-2022 school year, one thing is clear: virtual recruiting is here to stay. Thus, campus recruiting must take on a number of new forms in order to not only survive, but flourish in the era of virtual recruitment.
Candidate ghosting has become so bad that a client just told me that they had an 89% ghosting rate for interviews! Think of that, for every 100 people who make it through the initial screen and are invited in for an interview, only 11 show up. Not only does that destroy the goals for efficiency and budgeting, it completely deflates the recruiters. As the client puts it, “ghosting kicks the heart out of the recruiters.”