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The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.
The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.
Updated 2024-02-08.
They can be in a side role without moving the net profit to one way or another. But above all, they might become outlaws and rob you the hard-earned profits without you even noticing.
Promotions are a key part of any commerce or e-commerce business. What can we say? Shoppers love a bargain, and if you’re not giving them one… Well, someone else will. They’re exciting for the customer, introduce an element of scarcity into your product promotion and, if done right, could improve your bottom line.
Promotions are a key part of any commerce or e-commerce business. What can we say? Shoppers love a bargain, and if you’re not giving them one… Well, someone else will. They’re exciting for the customer, introduce an element of scarcity into your product promotion and, if done right, could improve your bottom line.