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Today, marketers use multi-channel marketing strategies to reach wider audiences with their campaigns and to maximize the effect of the campaign. This applies to both online and offline marketing channels which makes the measurement of marketing performance particularly difficult across the different campaigns and media mixes. Moreover, being a marketer in 2023 puts you face-to-face with multiple new challenges brought by constant regulatory changes regarding:

Today, marketers use multi-channel marketing strategies to reach wider audiences with their campaigns and to maximize the effect of the campaign. This applies to both online and offline marketing channels which makes the measurement of marketing performance particularly difficult across the different campaigns and media mixes. Moreover, being a marketer in 2023 puts you face-to-face with multiple new challenges brought by constant regulatory changes regarding:

‍ The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.

‍ The new Omnibus Directive on price reduction announcements becomes applicable in the EU on 28 May 2022. From that date, the prior price used in discounts has to be defined as the lowest sales price used at least during the previous 30 days by the trader. The aim is to increase the transparency of price reductions by preventing traders from artificially inflating the reference price.