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You’ve heard people talk about word-of-mouth and referral marketing and you probably understand the value of an authentic recommendation from a loyal customer. For example, 92% of consumers trust recommendations from people they know directly. But what does referral automation really mean? How does it work and why is referral marketing technology critical to building, optimizing, and scaling these programs in a way that drives revenue?
When it comes to successful relationship marketing, we know that getting your work done requires many different web tools. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools and various to-do lists. Sometimes, it can be a struggle to get them all working in tandem. Now that Ambassador has 1,000 integrations, you can choose your favorite tools and easily integrate them with Ambassador.
In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors.
A customer loyalty program is a marketing strategy that rewards customers for their repeat business or brand loyalty. The aim of a customer loyalty program is to incentivize customers to continue choosing a company’s products or services over those of its competitors.
Exploring a New Way to Build a Smarter, More Organic Influencer Marketing Strategy
It’s no secret that a recession is looming. A massive economic downturn can harm any business, no matter the industry. As a marketer, you might wonder how to keep your team motivated and engaged in a precarious economy. After all, if your company has less money to spend on operations and advertising, you may not be able to invest as much as you’d like in marketing.
There isn’t a retailer out there who isn’t obsessively planning for the Godzilla of all sales days, Black Friday and Cyber Monday (BFCM). Undoubtedly, your competitors are well under way with their plans to earn consumer dollars on the biggest retail days of the year – are you ready?