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Placing the Patient at the Epicenter of Communications

We attended the ExL 12^th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and product awareness, education and engagement. One main take-away for us was the importance in building an authentic patient dialogue.

Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear about the many great campaigns that are centered around doing good. A few of the most memorable were Jockey Being Family, Safe Kids Worldwide, and Zappos & Best Friends Animal Society.

We attended the Partnership for a Healthier America (PHA) 2016 Summit last week, hearing about a number of healthy choice initiatives centered around making the healthy choice, an easy choice.

Corporations, foundations and nonprofits alike joined the agenda, driving conversations around obesity, outdoor play and food trends all working towards making responsible decisions to positively impact the health of youths in America. What brings these groups together is a responsibility around the future of our nation’s children and our role as leaders to better prepare them to meet that future.