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Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities.
Chances are good that if you’re reading this post right now, you’re sitting at your desk. Does anything hurt right now? Maybe your lower back or shoulders are sore. Maybe your wrists hurt. If you’re nodding your head, you’re not alone.
Last week The Heart Rhythm Society and the Association of Black Cardiologists held an educational event at a local community center in Chicago to inform African Americans about their increased risk for sudden cardiac arrest. Sudden cardiac arrest is one of the leading causes of death in the United States. Though 95% of the people who experience SCSA die as a result, preventative measures can help Arrest the Risk.
You may have heard the phrase “digital divide” which is the gap between those who have access to the Internet and those who are don’t. Those who don’t have access to the Internet often lack digital literacy skills to boot.
This week BRG is helping the Heart Rhythm Society; in partnership with Shaun Robinson, who you may know from Access Hollywood, launch the “Arrest the Risk” awareness campaign. The campaign is designed to teach people about Sudden Cardiac Arrest (SCA), a leading cause of death in the U.S., and overcome barriers to diagnosis and treatment.