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PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns and 18 component categories that highlight top accomplishments in PR tactics.

PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we are excited and honored to be among the finalists.

Placing the Patient at the Epicenter of Communications

We attended the ExL 12^th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and product awareness, education and engagement. One main take-away for us was the importance in building an authentic patient dialogue.

After much anticipation, we launched our campaign in honor of BRG Communications’ 15^th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000.

For the last two years, we have been working with Globe-athon to End Women’s Cancers to build awareness of gynecologic cancers worldwide. Gynecologic cancers include cervical, ovarian, uterine, vaginal and vulvar cancer.

We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility makeovers this holiday season. The 75 food pantries with the most online votes by December 12 will be awarded $20,000 each ($1.5 million total) to purchase new equipment, and renovate facilities to help safely store, prepare, serve and transport food to some of the 49 million Americans in need.

You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014…

Earlier this year Matt Cutts, head of the Google Webspam team, stepped forward and shared that Google will be changing the way they rank guest blogs. Guest blogs used to be a great way to generate a link, and drive traffic to a site, but over time, low quality and spammy guest posts have used “guest blogging” as a link-building strategy, and have reduced the overall quality of guest posts. Moving forward, Google will not be placing as much value on guest posts as they did before.