ALC - TCS

Programming applications and modules for the tire and automotive industry keeps me familiar with all the specifications and options for tires, wheels, and other special equipment. Attending trade shows like SEMA is great because I get to see the products that my projects help to move through the market. Here are a few favorites of pictures I took:

To succeed, you must know the market you are a part of. Part of that market is your competition. Do you truly know how you stack up against them? Knowing your competition should be a key ingredient of your market strategy. Most think of “knowing” their competition simply as “I sell x tire for this price and they sell the same tire for that price.” While price shopping is necessary, it should only be a portion of your overall strategy. Below are some questions to ask yourself before you feel comfortable that you “know” your competition.

I just spent a great business building week at SEMA.  We had more interest than ever before in our suite of solutions and in just the few days since we have been back, have already brought on many new customers due to the great efforts of our staff.

We all know it is easier and cheaper to retain a customer than it is to acquire new ones. Customer loyalty is a direct result of your company’s customer service and overall marketing efforts.

Part I:  Updating Your Logo

We would like to just take a minute and say thank you to all of our customers who have been dropping by our booth at SEMA this year. We are receiving great feedback on Tire Power Software and our new products. Sema is a great opportunity to meet the employees here at TCS and put a face to a name. We have decided to record some video testimonials at our booth tomorrow. So come by and tell us about your experience with TCS and our suite of “Power” products. Can’t wait to see you!

One of the fun things about using Tire Power is finding and using some of the nifty little features in the software which are not always readily apparent to the normal user.  Often times these features can enhance your experience with the software, and make you more efficient in your day to day job.  From time to time, I will try to point out some of these lesser known features so you too can make the most of your Tire Power software.

Ok so I like tools…a lot! All kinds of tools! I grew up with a father who worked in a tool and die shop. He spent a lot of his time building tools for jobs. One thing I have learned from my father is having the right tool makes a huge difference in fixing the problem! Whether we are talking about power tools or software tools they are all tools which solve problems. In today’s world, your business can live and die by the tools it uses. So here are some of the great tools we find simple, useful and effective.

While monitoring web statistics within the tire and automotive service industry we are seeing an unusually large percentage of outdated browsers.

Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.