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Whether it’s earnings, a new company announcement, or crisis communications during a pandemic, timing can be everything when connecting with your investor base. Especially during times of crisis, knowing how, what, and when to communicate critical company details to the financial community can bring a host of complexities for IROs.
We hosted a webinar in partnership with IR Society UK to discuss how IR professionals can effectively communicate with investors during COVID-19. The expert panel discussed the importance of clear and frequent communications, investor event planning, and the use of technology. With AGM season right around the corner, panelists shared their advice on what information to share and the best methods of connecting. In the end, the conversation boiled down to three essential take-aways:
When it comes to cultivating investor interest and influencing your shareholder base, earnings is king. It’s arguably your best shot at making a strong impression on the Street and framing expectations for investors. Each quarter offers a new opportunity to communicate your company’s performance and track record, reinforce forward-looking strategies, and address any of the investment community’s concerns. The key is crafting messages that resonate with the Street, while maximizing reach and engagement with diverse audiences. Here are a few ways to position yourself with a successful earnings story.