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2020 was truly an extraordinary year. From navigating a pandemic to an increasingly “aware” investor base to security concerns and limited budgets, there was no shortage of challenges for IROs to manage when presented with a business crisis. There were also countless lessons to be learned, many of which were discussed in a recent webinar, “Expect the Unexpected: How to Plan for a Crisis.”
The year 2020 is one that won’t soon be forgotten, and its impact will continue to be felt for years to come. From the global pandemic to the U.S. election, there seemed to be no shortage of events that brought volatility to the stock market and the economy as a whole. As social distancing became the norm, businesses sought to continue operating by adopting virtual meeting technology and enabling their employees to work remotely.
As 2020 comes to an end, IR teams are looking to 2021 with the experiences gained from an uncommon and challenging year. Bringing a unique perspective garnered from visibility across thousands of IR programs, the Q4 team hosted a webinar to help guide IROs through the 2021 strategic planning process.
All of the COVID-induced changes have had lingering impacts on investor relations, and by extension, how IROs can effectively target. For many in the industry, the switch up and ‘new normal’ has come with a unique set of challenges, whether it’s working from home or taking the majority (if not all) of their meetings virtually. To help shed some light on how IROs are navigating the new reality of targeting, we’ll share some helpful investor targeting tactics that other notable IR professionals are implementing to make the most of the market as it stands today.
We’ve just come out of an earnings period like no other, and now Investor Relations Officers are now faced with a market that’s been completely disrupted by a global pandemic. Leveraging data will be critical to successfully maneuvering the market and continuing to deliver valuable insights to management.
We hosted a webinar in partnership with IR Society UK to discuss how IR professionals can effectively communicate with investors during COVID-19. The expert panel discussed the importance of clear and frequent communications, investor event planning, and the use of technology. With AGM season right around the corner, panelists shared their advice on what information to share and the best methods of connecting. In the end, the conversation boiled down to three essential take-aways: