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The last few years have dramatically changed the capital markets day landscape, particularly regarding how and where we connect. In addition, Environmental, Social, and Governance (ESG) considerations have driven a reduction to in-person events and have been replaced with virtual capital markets days.
On September 29th, in Copenhagen, Q4 hosted a breakfast meeting with investor relations professionals to discuss best practices when targeting investors.
The breakfast meeting held on 26th September in Stockholm brought a series of enlightening insights into the evolution of virtual and hybrid IR events. Here’s a glimpse into the themes and points from the event.
Understanding the intricacies of sustainability reporting has never been more crucial. Recently, a webinar titled “How the European Sustainability Reporting Standards Adopted by the EU Will Impact Global Public Companies” provided valuable insights on how new and existing legislation, the ESRS, from the European Union (EU) will impact how companies report their earnings results.
Last week, IR professionals at 50,000 companies worldwide were left with many questions after news broke that the European Commission voted to adopt the recently introduced European Sustainability Reporting Standards (ESRS), which requires companies to embed environmental disclosures in annual reports beginning in 2024. While legislated in the EU, it impacts all IR professionals with large operations in the European Union.
We don’t have to tell you that the job of Investor Relations in the UK and European markets continues to get harder, not easier. As public companies face market volatility, economic uncertainty, increased activism, growing retail investment, and ongoing digital transformation, IR teams are faced with a daunting task: perform at an even higher standard in terms of accuracy and efficiency with limited resources.
At Q4, we believe the use of behavioural analytics in Europe has profound potential to connect the markets in ways we haven’t yet seen. It enables an IRO to deliver personalised experiences at scale to its diverse group of shareholders and potential shareholders that stretch far beyond current investors.
Imagine a world where your singular communications platform collects visitor behaviour from across your website, results presentations, and other digital engagements and correlates that to ownership data and stock price. In one application, you report on the impact of your strategic touchpoints with the capital markets, identify new or targeted investors evaluating your story, or accelerate your response to activism. This is the promise of Engagement Analytics.