ALC - InteractRV

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Posts by kevin:

What Makes a Site Good in Google’s Eyes

Back in Feb/Mar Google made a rather major change to the way they rank websites in their search engine results. Our dealer client sites were not really affected by the change, but the factors that Google looks at to see if a site passes muster give some indication of overall what Google feels is important when ranking websites and pages.

Below are the primary factors and what I find interesting is it comes down to fresh and relevant content.  If we can continue to find ways to get new content and keep dealer sites ‘fresh’ then we’ll be in great shape.

Here is the list taken from a blog post on WordTracker.com.

April 2011 Control Panel Update Notes

For some months we have been working to update the technologies we are using that make the Control Panel run.  The updates made this morning are the first in many to come now that we've got a new foundation laid.  Thank you to those of you who were patient with us as we made these changes and had a few hickups this morning.  If you have any questions please get with your IRV Team Captain and they will help you out.

Anatomy of an Online Marketing Campaign

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Website (ads, landing pages, WIIFM offers, etc..)