ALC - CareerArc blog

Aside from the story on the NSA using encrypted tweets to recruit code breakers, below are 5 stories on today’s recruiting tips and trends you might have missed.

Your Employer Brand Owns The Candidate Experience

There are several logical and widely-held beliefs that have supported social media measurement and management through the years. However, what may seem a common-sense rule in one context does not necessarily translate in another—especially in the context of using social networks as channels for distributing jobs and sourcing great hires.
As a hiring tool, social recruitment turns some beliefs upside down.
Here are 3 Counterintuitive Social Recruiting Best Practices You Should Know:

Businesses tend to exert a large amount of effort growing their Facebook communities. After all, Facebook is one of the best platforms to engage with customers, colleagues and individuals that are genuinely interested in what your business is up to. So wouldn’t you want your job openings in front of the people that are most passionate about your organization?

Raman Gulati is the Senior Director of Product Development at TweetMyJobs.

The highly anticipated February jobs report was released on Friday by the Bureau of Labor Statistics, and revealed the national unemployment rate held steady at 8.3%. The economy added 227,000 jobs in February and, according to some, is a positive indication of our country’s economic recovery. The BLS releases the unemployment numbers every month, but February’s figures are particularly interesting because of the political implications they have in an election year.

It’s no secret that businesses understand the impact that social media can have on brand awareness, recruiting, and the all-important bottom line. The sheer size of these networks is staggering, and it allows businesses to put their companies in front of an enormous amount of people. As of yesterday, Twitter reached 500 million users a little over a month after Facebook announced they expect to have 1 billion users in August—which means roughly 1 out of 7 people on earth will have a Facebook page. There is no doubt that social media is here for the long haul.

Three years ago this week we launched TweetMyJobs with a very clear objective:  leverage social media to revolutionize online recruiting and help job seekers better connect with employers.  Facebook and Twitter were only a few years old but their power in changing the way companies could do business was obvious.