ALC - 19oaks

The numbers tell a story – read it in your CRM

Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help ensure the legacy of your work.

As a marketing and sales firm, our clients usually come to us focused on “getting more.” They need more customers, more revenue, to produce more product efficiently and with less costs. But when is it enough? When do you know you’re okay and don’t need to push for more clients or more revenue? Is it when you have 100% of the market share? Is it when your sales reps have no one left to close? As the CEO, it’s your job to recognize when you have made it to where you want to be. Once you have determined that point, it’s time to switch over to maintaining what you have built.