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When a company doesn’t have a defined culture that is shared with employees and buyers alike, one danger is that the strongest personalities in the company define what the culture is and more often than not it’s not a positive one. Rather, the culture is one of confusion and chaos that gets in the way of efficiencies, brand and customer experience.
A sales operations plan is a strategy for allocating resources, sales tools, and employees of your business to achieve sales goals with a clear and measurable ROI. Does your business have a sales operations plan in place?
My favorite 4-letter word is “sale.” You will often hear me say, “Anyone who communicates with your buyer is a salesperson.” Now, I understand this statement may have made your stomach lurch or your brain say, “No way, not me!” But here’s the thing: you are or should be a salesperson.
Companies spend significant time and money acquiring leads. What’s your process for converting those leads into sales? Knowing how long your sales cycle is simplifies the sales process for your leaders, sales professionals, and customers—and ultimately makes it easier for people to buy from you.
When sales are lagging, the first thing many business leaders do is blame the company’s sales team. They often decide that the salespeople need more training on how to close sales. But sales training won’t fix underlying organizational issues, which is why 95% of companies invest in sales training, but only 9% see meaningful results.
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates
When you want to increase sales, attract new customers, create cross-selling opportunities, and grow your business, our Sales Architects provide the systems, processes, and coaching you need to succeed.