“Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with craft brewing companies to stand up for clean water and to enforce the Clean Water Act.” –National Resources Defense Council (NRDC)
As a marketing and sales firm, our clients usually come to us focused on “getting more.” They need more customers, more revenue, to produce more product efficiently and with less costs. But when is it enough? When do you know you’re okay and don’t need to push for more clients or more revenue? Is it when you have 100% of the market share? Is it when your sales reps have no one left to close? As the CEO, it’s your job to recognize when you have made it to where you want to be. Once you have determined that point, it’s time to switch over to maintaining what you have built.
We all know that money is a sensitive subject. Nobody really likes to ask others for money, and nobody likes to be asked for money. For nonprofit organizations, however, asking for money is a crucial component of their business strategy. While asking for donations may be a stressful process, there are ways that nonprofits can effectively reach their fundraising goals.
I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire me.
Ask a CEO what their most important asset is and they’re apt to say “our people,” “our service” or “our products.” But as important as those things are, they can only contribute to the company’s success if they operate within the framework of something even more important: A defined and shared sense of direction.
One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined.
