ALC - 19oaks

All of Your Employees Are in Sales

When sales are lagging, the first thing many business leaders do is blame the company’s sales team. They often decide that the salespeople need more training on how to close sales. But sales training won’t fix underlying organizational issues, which is why 95% of companies invest in sales training, but only 9% see meaningful results.

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates

When you want to increase sales, attract new customers, create cross-selling opportunities, and grow your business, our Sales Architects provide the systems, processes, and coaching you need to succeed.

The numbers tell a story – read it in your CRM

Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help ensure the legacy of your work.

The number of marketing messages we are exposed to daily keeps going up. From talking gas pumps to vehicle wraps, the level of noise keeps growing. To break through the clutter, advertisers are increasingly raising the bar on cleverness.

When we hear news about a company’s decline or demise, one of the reasons cited most is some variation of this: They lost sight of who they were.

I’ll admit it. As a writer, one of the most frustrating phrases to hear (and one that’s been uttered with increasing frequency over the last two decades) is, “Nobody reads copy”.

“Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with craft brewing companies to stand up for clean water and to enforce the Clean Water Act.”  –National Resources Defense Council (NRDC)