Our very own Partner of Marketing Technology, Darren Rankine, joined Simon Data’s Jason Davis in the...
To unlock the real ROI of a CDP takes focus in six key areas. As a Marketer you expect a CDP to help...
Background While there is a lot happening in the world around us that’s dominating the airwaves, the...
The Ask Evaluate Email Service Providers (ESP) and SMS technologies currently leveraged across the e...
The Ask Identify areas of opportunity to incorporate advanced capabilities, increase adoption and el...
Not all CDPs are created equal. Nuances in a vendor’s capabilities will impact your ability to reali...
87% of marketers consider data their organization’s most underutilized asset Transparent worked to s...