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“I click, therefore the ad is working” -philosophy isn’t cutting it anymore in 2023. Understanding incrementality plays a key role in improving marketing effectiveness.

How do I get media data into the Sellforte Marketing Mix Model (MMM)? This is by far one of the most frequently asked questions by our clients and prospects. Therefore, we decided to dedicate an entire blog post to it to clear up any future confusion or potential reticence that marketers might have in terms of getting the data into the MMM.

Sellforte provides Marketing Mix Modeling (MMM) as a continuous service. Why we’ve selected this approach and think it’s by far the best way to do MMM?

The eCommerce market has grown by double digits for years, and in 2021 it accounted for approximately 19 percent of all retail sales worldwide . COVID-19 increased this growth even more so, and many of the traditional retailers have found themselves competing against eCommerce companies in the current situation.

Marketing Mix Modelling (MMM) is a powerful tool for assessing the impact of marketing campaigns and optimizing the budget allocation between different activities. But how to assess the impact and ROI for MMM?

Measuring the potential business impact for a MMM solution can be tricky since there are several units of value a solution can provide. These units of value delivery include financial benefits, such as cost savings and revenue growth, increased ROI, but also non-financial ones like, increased employee productivity and improved operational efficiency….to name a few.

Marketing Mix Modelling (MMM) is a powerful tool for assessing the impact of marketing campaigns and optimizing the budget allocation between different activities. But how to assess the impact and ROI for MMM?

Measuring the potential business impact for a MMM solution can be tricky since there are several units of value a solution can provide. These units of value delivery include financial benefits, such as cost savings and revenue growth, increased ROI, but also non-financial ones like, increased employee productivity and improved operational efficiency….to name a few.

The usage of third-party cookies seems to continue to be a trending topic in digital marketing in 2023.Why? Well because they are slowly approaching their retirement after more than 30 years of service in the digital marketing space.So what will happen next? How can you measure digital marketing results without cookies?

The usage of third-party cookies seems to continue to be a trending topic in digital marketing in 2023.Why? Well because they are slowly approaching their retirement after more than 30 years of service in the digital marketing space.So what will happen next? How can you measure digital marketing results without cookies?

Marketing Mix Modelling (MMM) projects have a somewhat bad reputation; traditionally they’ve been cumbersome, grueling, and reactive – just the opposite of what marketing is by nature. Here are some of the most excruciating pitfalls of MMM projects

We heard this question multiple times in our industry, therefore, we decided to say it out loud & clear.