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If you’re like us, you’re sick of click-bait and sales-driven personal injury marketing blogs that make big promises but offer few solutions.

You probably remember the rules prohibiting misleading statements and solicitation from your law school professional responsibility classes and MPRE prep. However, when was the last time you or your law firm took a good look at your state’s attorney advertising rules?

Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of your original website and other marketing initiatives.

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries. 

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources.

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority. Further, 56% of North American businesses want to improve the efficiency of their sales and marketing funnels. However, 61% of those surveyed noted that generating traffic and leads are one of their biggest challenges.

Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about their care and insurance options. It’s no surprise that many of them head to our favorite resource for answers: the internet.

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding a professional optimized website to the mix sounds overwhelming, especially when a portion of your customers never click on your links. You’re probably wrong.

Your Customers Demand Online Security

Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data.