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When you think about the future of marketing, what do you see?

Completely automated workflows and campaigns? Predictive analytics that help us actually achieve the Holy Grail of marketing (right message, for the right customer, at exactly the right time)? Technology stacks that intuitively and seamlessly connect with each other to deliver dynamic insight?

All of those things might come to fruition (some are already here). Or they might not. As most of us know from experience, predictions are unpredictable — just ask former Microsoft CEO Steve Balmer. That said, prognostication is still a worthwhile exercise because it helps us reflect on the past, envision the future, and test new ideas that allow us to get ahead of the pack.

According to the Pew Research Center, the millennial generation is on pace to become the nation’s largest living generation with a population projection of 75.3 million people. The dominance that this sacred demographic, ranging from ages 18 to 34, has had on marketing conversations over the last few years is no surprise.

Swimming Against The Current

Of all the trends that continuously ripple through the industry and dictate the future of innovative marketing, nothing is poised to replace the integral business strategy and influence that disruptive CMOs can offer. Disruptive CMOs are a must for any company looking to build an agile innovative marketing strategy that moves as swiftly as audience demands, consumption behavior, and industry-wide technology. Ambassador spoke with former HubSpot CMO Mike Volpe, to get an inside take on what companies can do to attract more business and think like successful marketers.

Diversity |diˈvərsitē, dī-| noun: a range of different things.

How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital world, it’s more important than ever to have something for everyone. Whether that’s a blog, eBook, infographic, video, case study, or podcast, your prospects have different preferences for their journey through the sales funnel.

So, how do you turn your content marketing plan into a well-oiled, diverse machine?