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Webinars are a key part of acquiring and retaining customers. But many marketing teams are still unclear on how to leverage the content webinars create and use these evergreen assets in future campaigns.
Diversity |diˈvərsitē, dī-| noun: a range of different things.
How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital world, it’s more important than ever to have something for everyone. Whether that’s a blog, eBook, infographic, video, case study, or podcast, your prospects have different preferences for their journey through the sales funnel.
So, how do you turn your content marketing plan into a well-oiled, diverse machine?
Welcome to the digital content creation club! You’ve double-checked your spelling, triple-checked your facts, and confirmed that each hyperlink opens up in a new window. Now, prepare for one of the most gratifying, yet fleeting moments of your entire life (or afternoon). It’s finally time to press the publish button and share your ideas with the world. Publishing a new piece of content may seem like the finish line, but in the grand scheme of your content promotion strategy, it’s just the beginning.
