When trying to grow your business through text message marketing, it’s vital that people actually realize you provide this kind of service in the first place. Just like your main business products or services, you need to promote your text campaigns to gain people’s attention and grow your list of subscribers.
If you pay attention to the ads and calls-to-action that are all around you for just a few minutes throughout your day, it’s likely you’ll run into a request for express written consent for marketing text messages. The ways companies have found to obtain this consent are increasingly subtle, making it easier than ever to target engaged consumers for your specific niche.
From a legal standpoint, “express written consent” is key to communicating via text message to large lists of contacts you may have gathered from multiple sources. But knowing the difference between this term and “consent” in general can be confusing. From the definition itself to how it should be interpreted and applied, we’ll help you understand how to set up your opt-in process to include this important step.
If you’re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that apply to gathering leads and sending text messages to them. From HIPAA to TCPA, there are many laws in place to protect consumers from privacy infractions and unsolicited promotions. It can seem overwhelming at first, but we’re here to help you set the boundaries you need for effective, compliant SMS campaigns.
When potential clients read your blogs, email newsletters, social media captions, or speak to you during a consultation, they want to feel welcomed by your practice. With neutral, inclusive language that welcomes each new client, you not only generate more business but generate better business that earns you a high reputation in the community.
Storytelling is an art form that sets brands apart with creative, engaging stories. Your story can create a narrative that pulls readers or new clients in. We will be discussing the best storytelling practices and how you can incorporate them in your marketing campaign.
Google is the number one search engine, and it receives over 5 billion searches a day. This is a huge platform where you can advertise your practice and the services it offers, and, likely, your competitors are already using Google Ads. So what is Google Ads and can you use it to compete against other practices and boost traffic?
UX and UI design are two elements that work very closely together in the design of products and services, as well as the digital content that promotes these services. By working together, UI and UX create visually appealing, user-accessible designs that encourage the users to complete a certain action. For medical professionals, that action is getting users to schedule a consultation or appointment.
Chatbots use AI technology (artificial intelligence) to automate repetitive tasks and they can be incredibly useful when used correctly. We will be discussing the pros and cons of chatbots to help you decide whether a chatbot will be a good tool to utilize for your practice.
Did you know that calls to US businesses have increased by 110% since 2014? While it is great to know that you might be receiving a lot of calls, it’s even better to know where your calls are coming from and what is bringing new patients to your practice. You can keep developing those strategies and improve other techniques that are falling behind to enhance your entire marketing campaign.