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Now amid the digital age, the need for generating enormous volumes of content has exploded. From marketing materials to website localization, blogs, white papers, news & research articles, manuals, and so much more, many organizations and businesses (and consumers) are struggling to keep up with the seemingly insatiable demand for new and engaging content.
One of the more difficult pills for customers and prospective customers to swallow when it comes to procuring translation services is the cost. While translation costs have come down in recent years due in part to an increase in competition in the industry as well as the implementation of new technology solutions such as computer-assisted translation (CAT) and machine translation (MT), many clients still experience “sticker shock” when they start receiving quotes for their translation or localization project.
Last Thursday, Lynn Elfers was honored at Women Excel (WE) awards at the 
Cincinnati USA Regional Chamber of Commerce’s annual WE Celebrate Breakfast as a finalist in the category of Community Impact. Being chosen as a finalist recognizes the contribution that Lynn and our company Affordable Language Services has made to the-well being of the Cincinnati region in general and specifically how the business has helped the immigrant and foreign visitor community.
Last Friday, October 9th, we attended the World Trade Day Kentucky 2015 at the Kentucky International Convention Center in Louisville Kentucky to a sold out crowd of 400 trade practicioners, international dignitaries, leaders of industry and government officials. The exhibits hall hosted display 50 booths ranging from Trade Service Providers, multinational companies and international dignitaries. There were 16 representatives from over 14 nations were present at World Trade Day Kentucky 2015 to facilitate global trade and commerce.
We’ve all heard the horror stories about poorly researched business translation. Exxon, for instance, was appalled to learn that its brand in Japan, Esso, literally 
means “stalled car” when spoken aloud in Japanese. Even Coca-Cola has fallen prey to poor translation; after installing thousands of billboards across Taiwan, Coca-Cola executives learned that the characters used to convey the brand name phonetically could mean either “A Female Horse Stuffed with Wax” or “Bite the Wax Tadpole.” Despite these cautionary tales of business translation service gone dreadfully wrong, there are still areas of gross oversight when it comes to translation. Today, we’re focusing on an especially underappreciated recipe for foreign marketing disaster: failing to carefully translate acronyms.