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Our strategists stay across Google’s latest, most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to New Zealand’s SEO landscape in April.

From an overview of our April performance metrics, to the exciting developments shaping the landscape of digital advertising, the following snapshot speaks to a month of innovation and growth in the world of Google Ads.

Reassessing Digital Marketing Strategy: Balancing Short-Term ROAS with Long-Term Business Growth.

As Google prepares to eliminate third-party cookies, the landscape of digital marketing is undergoing a seismic shift.

Our March insights indicate that Meta Ads remain a crucial and high-impact area of our clients’ performance marketing strategies. In this article we detail our March metrics, and explore how AI-driven campaigns and creative innovation are redefining advertising strategies amidst evolving digital landscapes.

Our strategists stay across Google’s latest, most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to New Zealand’s SEO landscape in March, which includes core updates targeting low-quality content and spam, and a focus on Core Web Vitals for optimal user experience.

In a move that will profoundly impact the digital realm, Google Chrome has begun rolling out its plan to eliminate third-party cookies. Read on to find out how these changes will affect your digital campaign, and how your PH strategist is responding.

In addition to an overview of our own performance metrics, we’re excited to share the following developments that are shaping the landscape of digital advertising this month. From improved targeting options to enhanced measurement tools, March has been a month of innovation and growth in the world of Google Ads.

Powerhouse Agency relaunches as PH, revealing new 'Digital Chemistry' concept and plans to dominate the NZ and Aus digital marketing space.

It’s a complex question with an uncomplicated answer – conversions and revenue growth.