In this Volie Rally episode, Summer hosts a conversation with Kelly Bedrossian, freelance Brand Designer and Creative Consultant, about the “Three C’s” of brand integrity: Clarity, Consistency, and Creativity. Kelly explains that clarity helps create an emotional connection by defining what a brand is and isn’t. Volie excels in this with a strong, mission-driven identity. Consistency ensures that every brand touchpoint feels familiar and trustworthy, requiring ongoing training and internal brand “gatekeepers.” Creativity, often overlooked, drives innovation and keeps the brand relevant; Kelly encourages scheduling time for creative thinking across all departments. The episode wraps with practical tips and emphasizes that balancing all three C’s is key to sustaining and evolving a strong brand.
