Driven by unprecedented circumstances pushed on the global retail community via the pandemic, the retail industry has been thrown into a full scale customer experience revolution. It has shifted everything from technology, consumer habits and expectations, to strategic planning approaches by leaders within the space. And while eCommerce site performance was already a requirement, not a differentiator, its importance only increased as we all logged on to the one place we could carry on some semblance of our normal lives: The Internet. From 2019 – 2021 eCommerce sales in the United States grew a whopping 40% according to the Annual Retail Trade Survey (ARTS) published by the United States Census Bureau. With this explosion in online purchasing, where the options are endless and distractions abound, it has become clear the war for market share will largely be won or lost on the back of customer experience. And if your eCommerce site can’t perform… You. Will. Lose.