Measure or Die – Why data-driven marketing is a must-have mindset in 2022
As The Economist put it: “If they CMO can’t present what drives engagement in a compelling way to the CFO then they won’t pay attention.”
In 2020, World Federation of Advertisers conducted its largest global study to date , surveying 683 leading marketers from over 30 countries together with a global market research agency 2CV . The goal was to find out what are the biggest challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s. The massive research defined three core categories: